SOCIAL NETWORKING SITES AS MARKETING TOOLS FOR LIBRARY PRODUCTS AND SERVICES IN UNIVERSITY LIBRARIES IN DELTA STATE, NIGERIA

Abstract

This paper is focused on social networking sites as marketing tools for library products and services in university libraries in Delta State. The study adopted the descriptive survey design, and has a population of 41 librarians working in six university libraries in Delta State. The questionnaire was used for data collection while data were analysed using frequencies. The study revealed that librarians in university libraries in Delta State were aware of social networking sites used globally for marketing of library products and services. There was no university library in Delta State that used social networking sites for marketing of library products and services, and no university library in Delta State has social networking sites usage policy included in her library polity. Consequently, the study recommended that librarians and stakeholders should encourage the use of social networking sites in their various libraries, and have social networking usage policy included in their library plan enhance usage of library products and services.